Thursday 1st, March 2012
Did JCPenney just shoot themselves in the foot?
Circling the drain, around and around, waiting for the final gulp to swallow them down.
JCPenney has been targeting the Transactional Customer its entire existence.
The more they shouted, the more people came. They kept shouting trying to be the loudest, pulling in more people looking for a deal, and leaving them disappointed.
Slowly people stopped listening. Chicken Little anyone?
Unless you’ve been in a hole you heard about JCPenney changing how they’re doing business. Is this a fresh idea that the new CEO came up with or is this business topology?
What is Business Topology?
Step 1: Find a parallel but unrelated business which has a problem with similar defining characteristics to the problem for which you would like to solve.
Step 2: How did that business overcome their problem?
Step 3: Adapt their proven solution to your own business.
JCPenney decided to go a different direction than its competition by stopping the sales. Will it work for them?
It’s working for CarMax.
When you’re building an ongoing relationship with your customer, you’ve got to be the expert they trust to fix their problem. The customer must feel like they’re walking away with exactly what they want and need.
It takes time to build a relationship. Stand out in the crowd and learn to build a long-term relationship with your customer.
Sean Taylor
Sean@WizardAcademy.org
P.S. On occasion I like to look through my old work. I found a 22 minute video that we recorded of Keith Miller, five or so years ago, that was never released. It’s Keith answering some good questions. Great stuff for writers.
Upcoming events:
First Friday at Wizard Academy
March 2nd
FREE
If you’re new to Wizard Academy this is the event you need to attend. The first friday of each month Wizard Academy will host a FREE half-day event, from 1pm to 5pm. This will give you the opportunity to indulge your curiosity and discover Wizard Academy.
Presenters: Ray Seggern
Guest Speaker: Juan Tornoe
Da Vinci and the 40 Answers
*Engelbrecht House is Full*
March 27th and 28th
$2000 (Grad Rate: $1000)
You’ll return home from this class with 40 Universal Answers, a series of specific techniques and perspectives that will give you the ability to ‘think outside the box’ at the snap of your fingers. In short, you’ll be handed the keys to innovation. These are powerful tools you’ll use for the rest of your life. You’ll become widely known as the person who can always find a solution. There’s no end to what you can do with this knowledge.
Pendulum
April 17th and 18th
$2000 (Grad Rate: $1000)
Pendulum theory explains where we’ve been as a society, how we got here, and where we’re headed. If you would benefit from a peek into the future, you would do well to attend this class. Come. You’ll leave Austin knowing exactly why current events are happening.
And what will happen next.
Public Speaking 101
May 9th and 10th
$2000 (Grad Rate: $1000)
Public Speaking 101 continues the Wizard Academy tradition of celebrating
the power of words with two days dedicated to the art of oral presentation. Learn how to connect with audiences by improving your use of language. Learn how to build immediate rapport in any speaking situation. Learn how to gain trust in your presentation and work on the skills necessary to become an effective presenter.
Magical Worlds Communication Workshop
May 15th, 16th, and 17th
$3500 (Grad Rate: $1750)
Ad Writing 101
Always Online
$600 (Grad Rate: $300)
