‘Adjunct Faculty’ Archives
A Modern Journey of the Hero
by Dr. Richard D. Grant, Jr. Ph.D. The Twelve Steps are a hero's journey. They enact the classical pattern of the hero's adventure as described by Joseph Campbell in The Hero with a Thousand Faces: The mythological hero, setting forth from his common day hut or castle, is lured, carried away, or else voluntarily proceeds, to the threshold of [...]
Confessions of an Online Tool Junkie
By Bryan Eisenberg As many of my readers know, I have been a tool junkie for a long time. Every year for the past several years I have shared my favorite free and low cost tools to improve your website and online marketing efforts. Last year I published a list of 99 tools and this year I was aiming to publish a list with over 120 tools. Well, I [...]
The Twelve Steps and the Transformation of the Deep Psyche
by Dr. Richard D. Grant, Jr. Ph.D. Introduction for the book Symbols of Recovery The Twelve Steps of Alcoholics Anonymous are bringing about a spiritual revolution in the United States. As a path of conversion (nowadays called "recovery"), they are undoubtedly the lasting contribution of America to the spirituality of the West. Their approach [...]
The One Page Proposal
by Mark Fox I want to tell you a story about a friend and business partner of mine. In the mid-80s, Pat Reilly was in Africa chasing cheetahs and making business deals, and he met up with one of the richest men in the world, Adnan Khashoggi. He presented a business deal to him and Khashoggi invited him to the French Riviera to meet him on [...]
Earning True-Blue Trust and Credibility
Chapter 3 – Earning True-Blue Trust and Credibility. From the book Less Blah Blah More Ah Ha “One can never be sure what a deserted area looks like.” ~ George Carlin Still thinking about that five-letter word? See if this state-of-current-business-affairs overview offers any clues. Civilians are polite people, they don’t say it [...]
Made to Stick
by Mark Fox Today I want to talk about an exciting new book called Made to Stick. The principles in the book I’ve used in my own business already. I’ve actually read it three times in the last month, it’s that exciting, and so I want to pass it on to you. The foundation of the book is based on the observation that sticky ideas have [...]
99 Free (and Low Cost) Tools to Improve Your Website
by thegrok 1. MobiReady More and more visitors are arriving to websites using mobile devices today. Is your website ready for it? Evaluates mobile-readiness using industry best practices & standards. 2. Treepodia Other than mobile, video has been the other big demand from customers. Treepodia alows you to submit your XML product [...]
Back in Kindergarten
by Mark Fox I decided to get some fresh ideas by going back to school. I mean way back and without Mr. Peabody’s Wayback Machine. One sure fire way to generate new ideas is to look at an issue or problem from a totally different perspective. Something that is totally foreign to you, or at least pretty darn close. You can do this by [...]
Marketing To Women Through The Magic Of Mirror Neurons
by Michele Miller Every night before we start to make dinner, Husband turns on the TV that sits in the kitchen nook so that he can catch some of the latest news (I make him turn it to “Jeopardy” while we eat – we are quite the competitive couple). Since I’m immersed in the world of advertising, my brain pretty much ignores every [...]
