‘Chancellor’s Corner’ Archives
A Dollar a Person a Year
A Well Kept Secret of the Wizard More than half a million people have read the book, seen the video, or attended the seminar in which I say, "Involuntary long-term memory, or 'branding,' is dependent upon saliency (relevance of ad copy) and the ratio of ad repetition to listener sleep. Sleep erases advertising. A message of average saliency [...]
What do Rich People have in Common?
Okay then, besides having a lot of money, what do rich people have in common? No, it's not intelligence or education. Look around. The world is littered with unrewarded geniuses and every store has at least one clerk with a master's degree or a doctorate. No, it's not conservatism, courage, luck or wealthy families. And no, it's not [...]
The Exact Science of Creativity
It was during the Business Topology module of the Magical Worlds curriculum that John Quarto-vonTivadar raised his shy hand and quietly asked, "Have you ever studied TRIZ?" Seeing the blank look on my face, John knew instantly that he might as well have asked, "How much should a hamster weigh?" "No, John, I've never even heard of TRIZ," I [...]
Magic Words
From the Drafty North Tower of the Wizard's Castle. If you take pride in your rational, logical demeanor and consider yourself to be above emotional distractions, I'm afraid I've got some bad news for you. Beneath that calm, outer shell you're just as out-of-control as the rest of us. Like it or not, the human mind is so staggeringly [...]
“There is science behind every art.”
“Every science begins as an art. We come upon it intuitively, study it to find the recurrent patterns, then create charts and systems to give us control over it.” - Carl Morris, Florence, SC My friend Carl has never attended Wizard Academy but he’s already figured out what we do here: we discover the science behind every art. We [...]
Becoming a Writer
You have a great book hiding within you. So are you going to coax it out? "I'd love to write a book, but I don't know how." Sure you do. You learned how in elementary school, remember? Words become sentences. Sentences become paragraphs. Paragraphs become chapters. Nothing to it, really. "But joining words into sentences doesn't make [...]
Extreme Accidental Magic
A Monday Morning Memo Reprint from October 4, 1999 The Associated Press may own the copyright, but I own the actual photograph. I’m not really sure why I bought it, though. You can’t even see the faces of the six people in it. I’m told their names were Ira, Mike, Franklin, Harlon, Rene and John, but that’s not really important. [...]
Joe’s Little Paper
AMERICA DID NOT BECOME WHAT IT STARTED OUT TO BE, and I, for one, am glad. When Thomas Jefferson penned the Constitution in 1787, only white, male landowners were given the right to vote. Poor men, Africans, Asians, Indians, and women were not entirely citizens. America was decidedly not the land of opportunity – unless you were wealthy, [...]
