‘Featured’ Archives
Acid reflux relief with an Adjustable Bed: From Nine Clouds Beds
by Bill Laidlaw Countless people have suffered from the condition known as acid reflux. Acid reflux is a disorder that rears its head when stomach secretions of acids are higher than normal and sphincter muscle, that normally stops stomach contents form returning back up the throat, does not close completely. When this condition persists it [...]
Negative Reviews
by Jeff Sexton For awhile, the conventional wisdom online was that negative reviews typically helped sales by lending credibility to positive reviews, so long as the positive reviews significantly outweighed the negative. Of course, it’s a lot dicier than that, though, isn’t it? A ream of other [...]
Help Fill the Wine Cellar
Sunday 1st, May 2011 “There have been very few immortals who did not love wine; offhand we cannot think of any and we do not intend to try very hard.” - John Steinbeck Sea of Cortez, (1941) At the end of this note I'm going to ask you to donate your favorite wine for the Tower's Wine Cellar. It's been a long time coming but the [...]
Growing Comfortable With Change
An Article from The Successful Contractor Toolbox Winter 2011 To say that Richard Tade embraces change would be an understatement. "I love it. It's part of life," he exclaimed. "I have fun with it!" After bouncing around the U.S. for a number of years, he returned to Wichita to run the family plumbing business after both of his parents [...]
To my fellow Cognoscenti
4/23/11 To my fellow Cognoscenti, Let me present this gift to you as tribute to the opening of the Wizard Academy Tower. This nontraditional business school stands as a beacon to those who think differently, who hope for more, and who deliver. Today marks a significant milestone in the history of the academy and as such deserves [...]
Mark Twain Writing Tip: Unnecessary Words
“Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be.” -Mark Twain
There Oughta Be a Law Against Bad Writing
by Kevin Ryan Ph.D. Well now there is. On October 13, 2010, President Obama signed the Plain Writing Act into law. The act, introduced by Representative Bruce Braley, requires the federal government to “improve the effectiveness and accountability of Federal agencies to the public by promoting clear Government communication that the public [...]
Worth Viewing
So there's this guy Terry Border who must have a lot of unused paper clips... - Norm Myhr
The Pointy-Edged Copywriters – March 2011
Jeff 1 and Jeff 2 Rock the House When Jeffrey Eisenberg and Jeff Sexton begin answering questions about websites and ecommerce, you can be sure there will be lots of Eureka! moments. Palms slapping foreheads, "Wow! How did I not already know that?" I popped in on this class at the end of Day 1 and asked a few students to share their [...]
