‘Past Mailings’ Archives
Targeting Relational Customers
Thursday 1st, March 2012 Did JCPenney just shoot themselves in the foot? Circling the drain, around and around, waiting for the final gulp to swallow them down. JCPenney has been targeting the Transactional Customer its entire existence. SALE! SALE! SALE! The more they shouted, the more people came. They kept shouting trying to be the [...]
The Old Beagle Tracker
Wednesday 1st, February 2012 “You show me a real beagle-tracker with some serious sense, and I’ll show you someone who’s gone through a bunch of pain and kept her eyes open.” -O.B.T. When I first started tracking the beagle, I was amazed that her eyes were upside down. Everything they’d told me to go for because they were good [...]
How Do You Make Awesome Sauce?
Sometimes we just need to get out of our own way. March 13th - 15th we're going to build some businesses and make some money. Do you want to help? It is easy to over-complicate things when launching a business idea. New tools exist today that did not exist even 12 months ago that make it possible to accelerate the business start-up [...]
Happy Holidays from Wizard Academy
Thursday 1st, December 2011 Was it a good year? Did you sell your business? Did you start a new one? Here at Wizard Academy we had a good year. Actually a VERY good year. The tower opened. Need I say more? Here's the thing… We had a lot of help. A few years ago Monica Ballard visited our Journey of the WiseMen and said, "I can [...]
Five Days to Change You
Tuesday 1st, November 2011 Hang on, it's going to be a wild ride. “You have no idea how big the universe is until you step into the realm of the Wizard Academy. I have been no less than 5 times in two years which really says its easy to uncover new value in each precious minute. Do what you want. Think what you want. But the Cognoscenti [...]
Wizard Academy Reunion 2011
Saturday 1st, October 2011 Hey all you hep-cats out there in digitaland. You're gonna flip when you hear what me and Mr. Jack here are throwing... The Beatniks are comin' to town. Feelin' beat down, worn out and lookin' for a injection of jazzed-up Wizardstyle feelgood? Well then don't miss this years' Reunion. It's gonna be [...]
How to Sell B2B
Thursday 1st, September 2011 People tend to think, business life and personal life. In reality, we do not become a different creature on our way to work, and then revert back to our normal selves as we return home. We're the same person 24 hours a day. This was sharply brought to mind as I stood in front of the room at a recent First [...]
Don’t Forget About Your Signage
Monday 1st, August 2011 Where's the Tower??? A visitor said with distain. We have been so far inside our own bottle the fact that there was no label didn't even occur to us. "Where's the tower?" Was this lady’s neck broken, could she not wrench her eyes above the tree line to see that the Tower was the only building overshadowing [...]
Wizard Academy and Me
Friday 1st, July 2011 What’s up everyone who knows me, and hello for those who just haven’t met me yet. My name is Bertwin Lord and I have been a friend of the Academy since 2005 when I was given a great opportunity by people who believed in me. In 2005 I was just a sailor living in Hawaii where I was lucky enough to be tasked [...]
Teach at Wizard Acdemy
Wednesday 1st, June 2011 When someone asks, "What do I need to do to teach here?" It's usually a long conversation. Why don't we have this stuff written down? Guidelines for teaching at Wizard Academy. 1. Be a Wizard Academy Grad!!!! 2. Have good-unique materials, a book, a platform, a following. Wizard Academy is a business [...]
