Posts Tagged ‘tips’
What Zombieland Can Teach You About Emotional Copy
by Jeff Sexton Truism #1: If people see it coming, the transformational moment – the moment when a character moves past his primary fears, block, wound, or limitation – will fail to create maximum emotion in the reader because it’ll get dampened or squashed by the audience’s psychological defenses. Truism #2: If the [...]
When No Decision is a Good Decision
“I hate to be the bearer of bad news….” Dr. Schuster says. “The bone marrow sample is consistent with lymphoma. You need to make some decisions.” Diaphragm freeze sets in, you sigh. “So what are our options?” “A surgeon could remove the recurrent shoulder mass and the spleen but with only one functioning kidney and an [...]
